Online sales of laptops in the first half of the year: Huawei ranks fourth in Apple

[ Gearbest Technology News]On August 26, according to the “Monthly Tracking of China's Laptop Online Retail Market” report released by Luotu Technology, in the first half of 2025, the sales volume of China's online open retail market (excluding Douyin, Kuaishou and other content e-commerce) was 5.6 million units, an increase of 24.0% year-on-year, and sales were 37.7 billion yuan, an increase of 42.4% year-on-year.

Apple notebook

Data shows that in the first half of 2025, the total sales share of the top 10 brands in China's laptop online market reached 90.2%, an increase of about 3 percentage points from the same period in 2024.

Among them, Lenovo's online market accounted for 32.1% of the market share, with sales increasing by 7.6% year-on-year, ranking first. The Asus series ranked second in the online market with a market share of 13.8%, with sales increasing by 40.1% year-on-year. The market share of the Mechanical Revolution was 8.9%, and sales increased by 113.2% year-on-year.

Huawei's market share was 8.3%, and sales increased by 18.3% year-on-year. With the advantages of software and hardware synergy, Huawei is steadily improving its competitiveness in the laptop market. Apple's market share was 8.0%, and sales increased by 236.2% year-on-year. This year, Apple's M4 chip versions of the 13-inch and 15-inch MacBook Air have attracted market attention, which has driven sales growth in the first half of the year.

Huawei laptop

In addition, in the first half of 2025, the average price of China's online laptop market was 6,731 yuan, an increase of about 15% from the same period last year. Specifically, the range of 6,000 yuan to 7,999 yuan has established a dominant position in the market, accounting for 26%, surpassing the traditional main range of 4,000 yuan to 5,999 yuan for the first time.

Luotu Technology predicts that in 2025, the sales volume of China's online open retail market will reach 13.38 million units, a year-on-year increase of 21.1%.

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