China's online display sales increased by 30% in the first half of 2025, Xiaomi entered the top three

[ Gearbest Technology News]On July 23, Luotu Technology (RUNTO) released the “Monthly Tracking of Online Retail Market of Mainland China”. In the first half of 2025, the total sales of the overall online omni-channel retail market of mainland China were 6.42 million units, a year-on-year increase of 29.7%. In terms of brand, Xiaomi entered the top three.

monitor

According to Gearbest, in the first half of 2025, AOC, HKC and Xiaomi firmly ranked in the top three in sales and sales list.The total market share of the top three brands online sales reached 38.5%, an increase of 7.5 percentage points from the same period last year.

Specifically, AOC dominates the mainstream market and ranks first in sales and sales;HKC has a rapid growth momentum, ranking second in the online market, with a surge of nearly 90% year-on-year, mainly due to its investment in the e-sports market;Xiaomi focuses on the office market, ranking third in the online monitoring market, accounting for 31% of the sales share in the 100Hz segment;SANC and KTC ranked fourth and fifth in the online sales list.

RUNTO pointed out that the average online market price of Chinese mainland monitors in the first half of 2025 was 1,012 yuan, down about 5% from the same period last year. By price segment, products in the range of 500-999 yuan dominate the market and account for 47% of the sales share. In addition, the online market sales of e-sports products are as high as 40%, and the market share is 63%.

Luotu Technology (RUNTO) predicts that in 2025, the overall online retail market sales volume of China's displays will reach 13.5 million units, a year-on-year increase of 23.1%.

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