Sophia Windsor
[ Gearbest Technology News]According to the “Monthly Tracking of China’s Smart Tablet Retail Market” released by Luotu Technology on March 10, the shipments of China’s consumer-grade smart tablet market in 2024 reached 28.792 million units, a year-on-year increase of 2.2% over 2023.
Among many brands, Apple’s online sales share declined the most significantly, with a drop of 10.2 percentage points, down to 27.4%, and sales fell by 22.7% year-on-year. Apple’s recession in the Chinese market is mainly due to the intensification of market competition and the insufficient cost-effectiveness of its own products. Although Apple has adopted a price cut strategy, it has not really moved to the medium and low price range, and its innovative functions are relatively lagging behind. For example, the iPad has been slow to iterate in screen size and interaction methods (such as core experiences such as stylus, keyboard adaptation, etc.), and it is difficult to keep up with the upgrade pace of domestic smart tablets.
In contrast, the performance of domestic brands is more impressive. With the advantages of cross-device collaboration of the Hongmeng system, Huawei’s performance has increased most significantly. Its online market share increased by 5.6 percentage points from 2023 to 20.8%. In the offline market, Huawei’s market share is as high as nearly 50%.
Xiaomi’s performance is also excellent, with its online market sales increasing by 1.5 percentage points compared with 2023 to 11.1%, with a sales growth rate of up to 23.0%. This growth is mainly due to the strong performance of Xiaomi Tablet 6 Pro.
Due to the small year-on-year base, smart readers’ sales increased the largest, up to 41.7%, and their market share increased by 0.9 percentage points from 2023 to 3.6%. The brand structure is mainly participants in Zhangyue, Wenshi, Hanwang, etc.
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