Lily Chemaa
In February 2024, Luotu Technology (RUNTO) released its “Monthly Tracking of Online Retail Market of Mainland China” report, revealing significant growth in the country’s online display market. The retail volume of the online omni-channel market in mainland China surged by 14.0% compared to 2023, crossing 10 million units for the first time, reaching an impressive 10.97 million units. Online sales now account for 46.5% of the overall display market, highlighting the rapid shift to e-commerce.
Price Trends and Market Dynamics in 2024
In 2024, the average online price of monitors dropped to 1,027 yuan, representing a decrease of about 9% from 2023. By the second half of the year, the price fell further, reaching 998 yuan. As for refresh rates, the market saw a shift in preference, with 180Hz monitors overtaking the previously dominant 144Hz and 165Hz displays. Now, 180Hz has become the most popular refresh rate, accounting for 24% of online sales.
Top 5 Brands in China’s Online Display Market
The brand landscape in China’s online display market continues to evolve, with the total market share (CR5) of the top five brands reaching 46.1% in 2024, marking a 1.5 percentage point increase from the previous year. AOC maintained a dominant position, clinching the number one spot in both online display sales and overall sales. HKC and Xiaomi secured second and third place, respectively. HKC is focused on capturing the esports market, while Xiaomi has positioned itself as a key player in the office display segment. Notably, Xiaomi led the 100Hz product segment, with a sales share of 29.0%.
Other Notable Brands: KTC, SANC, and Samsung
KTC and SANC claimed the fourth and fifth positions in online display sales. However, it was Samsung’s remarkable performance in the mid-to-high-end market that propelled the brand to a jump in rankings, landing in fourth place in the online market in 2024.
Forecast for the Online Display Market in 2025
Looking ahead, Luotu Technology (RUNTO) predicts that the overall online retail market for displays in China could exceed 12 million units in 2025, marking an increase of nearly 10% compared to 2024.
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