Global Tablet Market Growth in 2024: Shipments Reach 147 Million

The latest data from Canalys shows that the global tablet market will show a steady recovery trend in 2024. The total shipments for the whole year reached 147.6 million units, an increase of 9.2% year-on-year. Among them, shipments in the fourth quarter increased by 5.6% year-on-year to 39.9 million units. This growth trend shows that demand for tablets is gradually recovering, especially driven by the replacement cycle in the commercial market.

Himani Mukka, research manager at Canalys, pointed out that as IT investment is expected to strengthen, demand for new replacement in various industries and vertical fields will continue to be strong. However, the performance of the consumer tablet market is relatively limited, but manufacturers can still seize local market opportunities. In China, government subsidies have boosted electronic product sales. However, tablet shipments have only increased in single digits. However, the subsidy plan will continue until 2025, providing manufacturers with opportunities to further stimulate consumer interest.

In terms of brand performance, Chinese brands are expanding their influence in domestic and international markets. Xiaomi performed particularly well in 2024, with an annual growth rate of up to 73%, surpassing Amazon and ranking fifth in the world. This achievement is due to Xiaomi’s growing popularity in the domestic market and its aggressive expansion strategy. At the same time, Huawei also achieved a 29% growth, climbing to third in the world. Lenovo ranked fourth, with shipments increasing by 12% year-on-year.

As the global tablet market leader, Apple achieved 14% growth in the fourth quarter of 2024 and recorded 5.3% growth for the full year. This growth was driven mainly by the new iPad Mini and iPad Air. However, Apple is also facing competitive pressure from Chinese brands, especially in emerging markets such as India.

In addition, Samsung ranks second in the world, with an annual growth rate of 3.9%. Despite its relatively small growth, Samsung maintains its leading position in the tablet market.