Lily Chemaa
Huawei has once again solidified its dominance in the Chinese tablet market, surpassing Apple for the second consecutive quarter in 2024. According to recent reports from research institutions, Huawei surpasses Apple in tablet market, continuing to expand its market share and showcasing impressive growth in the highly competitive tablet industry. For more insights on the latest tech trends, visit Gearbest Blog.
Huawei Leads the Chinese Tablet Market
In the second quarter of 2024, Huawei shipped an impressive 20.5 million tablets in China, securing a 26% market share. This marks a remarkable 66% year-on-year growth, further strengthening its position as the market leader. In contrast, Apple, which held a similar market share of approximately 20.1 million units, faced a 14% decline in annual growth. This downturn suggests that Apple is struggling to keep up with the rapidly evolving Chinese tablet market.
Product Strategy Drives Huawei’s Success
Foreign media reports highlight that Huawei’s success can largely be attributed to its dynamic product launch strategy. The MatePad series, covering a wide range from budget-friendly to premium models, has resonated well with Chinese consumers. Notably, the latest MatePad Pro 12.2, featuring a double-layer OLED screen, has gained immense popularity. In contrast, Apple’s limited product innovation and slower adaptation to market demands seem to be affecting its competitive edge.
Rising Competition from Local Brands
The competition in China’s tablet market is intensifying, with other domestic brands like Xiaomi and Honor making significant gains. Xiaomi secured third place in Q2 2024 with 9.25 million shipments, while Honor ranked fourth with 6.5 million units, experiencing an impressive 63% year-on-year growth. Additionally, Lenovo, the world’s leading PC manufacturer, captured around 6% of the tablet market with approximately 4.9 million units shipped.
Can Apple Catch Up?
With Huawei surpassing Apple in the tablet market, the tech giant faces mounting pressure to reinvent its product strategy in China. Apple must introduce innovative features and competitive pricing to regain momentum. Meanwhile, Huawei’s continued advancements in hardware, software, and ecosystem integration give it a strong foothold in the industry.
The battle for tablet market supremacy in China is far from over. With aggressive competition from Huawei, Xiaomi, and Honor, Apple will need to adapt swiftly to reclaim its leading position. The coming quarters will be crucial in determining whether Apple can reverse its declining growth trend and compete effectively against rising Chinese brands.
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