Lily Chemaa
The 2024 M4 iPad Pro has been touted as one of the most powerful tablets in the market, but its sales have not lived up to expectations. According to a recent report by DSCC analyst Ross Young, the new M4 iPad Pro is struggling to meet its initial sales projections. While Apple had hoped to sell around 10 million units of the 11-inch and 13-inch models, it now seems more likely that this number will fall to just 7 million by the end of the year.
This decline in demand is particularly noticeable in the 13-inch version of the iPad Pro, which has not performed as expected. With prices starting at $999 for the 11-inch model and $1,299 for the 13-inch model, it’s easy to understand why consumers are hesitant. The cost of the high-end 2024 iPad Pro can even reach a staggering $2,600. These high prices have undoubtedly played a major role in the slow sales.
Despite the impressive specs, the iPad Pro’s pricing seems to be steering potential customers away. The M4 chipset powering the 2024 iPad Pro is undoubtedly powerful, offering a super-visual leather omnient XDR display that supports a 120Hz refresh rate and comes equipped with a professional-grade camera system, including a LIDAR scanner. While these features appeal to professionals who demand the best in tablet performance, they might not be necessary for most everyday users.
On the other hand, the 2024 iPad Air provides a compelling alternative at a significantly lower price. Starting at just $599, the iPad Air offers similar features to the iPad Pro in a more affordable package. Available in 11-inch and 13-inch sizes, the iPad Air offers a great deal of functionality without the hefty price tag. For most users, unless you’re a professional in need of all the high-end features of the iPad Pro, the iPad Air is a more cost-effective and practical choice.
This shift towards more affordable options is helping to explain why demand for the 2024 iPad Pro is declining. With a starting price of just $599, the iPad Air provides excellent value and could be a better choice for those looking for a reliable tablet without breaking the bank.
In conclusion, while the 2024 M4 iPad Pro may be a top-tier device in terms of performance, its high price point has proven to be a major barrier for many potential customers. If you’re looking for a more affordable yet feature-packed tablet, the iPad Air is certainly a strong contender that offers many of the same capabilities as the iPad Pro at a fraction of the cost.
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