Lily Chemaa
At 10:30 am on January 7, NVIDIA founder and CEO Jensen Huang gave a keynote speech at the CES 2025 conference. The speech focused on AI and unveiled a series of new products, such as the RTX 50 series graphics cards. At the same time, he also shared the company’s innovative results in the fields of automobiles and robotics. There are many highlights in this speech. Gearbestwill next take you to review NVIDIA’s actions at CES 2025.
RTX 50 series graphics card
The RTX 50 series graphics cards are undoubtedly the focus of this conference, and its price strategy also surprised many people.
The RTX 5090 is priced at $1,999, while the RTX 5080, 5070 Ti, and 5070 are priced at $999, $749, and $549, respectively. Official claims say the RTX 5090 delivers twice the performance of the RTX 4090. Even more impressive is the overall performance boost across the new GPU series, from the RTX 5090 to the RTX 5070. Compared to the previous generation, the entire series has shown significant improvement. Improvement, which also triggered heated discussions among netizens, jokingly saying that Nvidia “squeezed too much toothpaste” this time. Huang Renxun also demonstrated an ultra-thin notebook equipped with RTX 5090 graphics card at the scene, priced at US$2,899.
Usually, such a huge performance leap is not common, which makes people wonder whether Nvidia has incorporated some kind of “black technology” into the new graphics card. An in-depth analysis of the benchmark results reveals that DLSS 4 is the key to the performance improvements.
NVIDIA’s RTX 5090 performance chart shows that the RTX 5090, using DLSS 4’s multi-frame generation technology, significantly outperforms the RTX 4090 with DLSS 3. The RTX 5090 uses the new GB202 core, featuring 21,760 CUDA cores, making it the first GeForce GPU to exceed 20,000 cores. It also includes a 512-bit memory bus and 32GB of GDDR7 memory. The GPU’s power consumption reaches 575W, which is 125W more than the RTX 4090.
However, not all games enjoy such significant performance improvements. For example, the performance improvement data of “Far Cry 6” and “A Plague Tale: Requiem” are relatively conservative. Among them, “A Plague Tale: Requiem” only supports DLSS 3, so it cannot take advantage of the multi-frame generation advantages of DLSS 4; and “Far Cry 6” does not support DLSS technology at all, making it a relatively weak performance among Nvidia’s display games.
The RTX 5070, which will be launched in February, has also attracted much attention. Huang Renxun boasted at the press conference that the performance of the RTX 5070, which sells for only $549, is comparable to the RTX 4090. This statement is also mainly due to the multi-frame generation technology of DLSS 4.
However, it is worth noting that multi-frame generation technology also comes with latency issues. Similar to DLSS 3, using frame generation technology essentially means gaming with a slight lag. While latency is minimal, DLSS 3 can be problematic at lower base frame rates. Still, it’s a blast for gamers at large. For those players who have recently purchased 40 series graphics cards, they may feel a little regretful.
In addition to its graphics card products, Nvidia also announced a series of other noteworthy products and large models.
The world’s smallest personal AI supercomputer—Project Digits
Huang Renxun revealed that Project Digits uses the latest GB10 Grace Blackwell super chip. This chip integrates NVIDIA’s Blackwell GPU, featuring the latest generation CUDA core and fifth-generation Tensor Cores. These advancements enable it to handle complex AI models and advanced processing tasks. It can process AI models with up to 200 billion parameters effortlessly, showcasing its exceptional power. Astonishingly, it is said to be able to easily handle AI models with up to 200 billion parameters.
Project Digits offers impressive hardware performance. Each device comes with 128GB of unified memory and up to 4TB of NVMe high-speed storage, ensuring efficient data processing and storage. Users can also connect two Project Digits units to create a more powerful computing cluster, capable of handling ultra-large models with up to 405 billion parameters. Project Digits will officially launch in May this year, starting at US$3,000.
The core competitiveness of Project Digits lies in its new Grace Blackwell super chip (GB10). This system-on-a-chip (SoC) based on the Grace Blackwell architecture can provide up to 1 petaflop AI performance at FP4 precision. The GB10 integrates the NVIDIA Blackwell GPU, which features the latest CUDA cores and fifth-generation Tensor Cores. It connects closely with the high-performance NVIDIA Grace CPU, which has 20 energy-saving cores based on Arm architecture. The connection is made through NVLink-C2C chip-to-chip interconnect technology. MediaTek also contributed to the GB10 design, improving energy efficiency, performance, and connectivity.
Next-generation automotive smart driving chip——Thor
Thor is also a major attraction of this exhibition. This is a disruptive robotic computer designed to process massive amounts of sensor data.
NVIDIA uses the Omniverse platform to test driving scenarios and generate synthetic data. This accelerates the development of artificial intelligence models. Huang Renxun proudly announced that NVIDIA Drive OS has earned certification. It is now the first programmable AI computer functional safety software to meet the highest automotive safety standard, ASIL-D.
Regarding partnerships, Huang Renxun revealed Nvidia’s growing presence in the automotive industry. Domestic partners include well-known companies like BYD, Ideal, Xiaomi, and Jikrypton. Overseas, Nvidia collaborates with giants like Tesla, Mercedes-Benz, and Toyota. Additionally, Toyota, AURORA, and Continental have joined Nvidia’s initiative. Together, they are developing the next generation of highly automated and self-driving fleets.
These collaborations underscore the NVIDIA CES 2025 highlights, showcasing its expanding influence in the automotive industry.
Huang Renxun said that Nvidia’s automotive business will achieve a revenue scale of US$5 billion in fiscal year 2026.
One of the NVIDIA CES 2025 highlights was the launch of a basic AI platform called “NVIDIA Cosmos.”Huang Renxun noted that around 1 billion knowledge workers exist worldwide. He predicted that AI agents could become a trillion-dollar industry. The “NVIDIA Cosmos” platform aims to help AI understand the real world. It processes various types of information, including text, images, and videos. The platform includes functions such as world model generation, advanced word segmentation, and video acceleration. These features enable it to create virtual world images.
At the application level, Huang Renxun specifically mentioned the two popular areas of intelligent driving (end-to-end) and AI robots. Both application scenarios require understanding the physical world, converting data into machine-recognizable language, and then further converting it into images to provide services for humans. These innovations stood out as key elements of the NVIDIA CES 2025 highlights, showcasing the company’s progress in applying AI across various domains.
In addition, NVIDIA also demonstrated the Llama Nemotron language basic model. The model is available in three sizes: the Nano version is cost-effective and optimized for low-latency real-time applications, ideal for deployment on PCs and edge devices; the Super version is a high-precision model capable of delivering on a single GPU excellent throughput; the Ultra version is the highest accuracy model, designed for data center-scale applications with high performance requirements.
According to Huang Renxun, the Llama Nemotron model performs well in areas such as chat, function calling, programming, and mathematics. At the same time, the model is optimized in size to run on a wider range of NVIDIA devices, providing higher accuracy and greater model throughput. These advancements further emphasize the transformative nature of the NVIDIA CES 2025 highlights and their potential to drive innovation across industries.
Humanoid Robot
In his speech, Huang Jen-Hsun also shared his insights on humanoid robots. He predicted that the era of humanoid robots is gradually approaching, which indicates that general robotics technology is about to usher in a major breakthrough. At the same time, he revealed the list of manufacturers that Nvidia has cooperated with in the field of humanoid robots, including domestic Yushu Technology H1 and Xiaopeng Laotie.
Huang Renxun said that developers around the world are working on building the next generation of humanoid robots. This process requires collecting and processing massive amounts of real-world data, and the cost is considerable. To this end, NVIDIA launched Isaac Groot to solve these problems and provide developers with four key supports: basic robot models, data pipelines, simulation frameworks, and Thor robot computers.
The press conference lasted for about an hour and a half. The insights about AI shared by Huang Renxun and the products launched all showcased NVIDIA’s CES 2025 highlights, reaffirming the company’s leading position in the field of AI chips. With the help of these products, Nvidia’s stock price is expected to hit new highs this year.
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