Gurman: Steve Jobs envisioned Apple TV like a big iPad or Mac

[ Gearbest Technology News]For many years, Apple has been exploring new revenue growth points, trying to replicate the success of the iPhone. Although not everything went smoothly, such as the aborted car project and Steve Jobs Apple TV Vision Pro, many interesting prototypes were also born.

Recently, Mark Gurman revealed a little secret about the canceled Apple Steve Jobs Apple TV vision. This TV is not just an ordinary TV, but a multi-functional smart center. It can be said to be the pioneer of modern smart TVs.

Gurman: Steve Jobs envisioned Apple TV like a big iPad or Mac

Steve Jobs has hinted at such a product many times, and fans have been eagerly awaiting it. In his vision, this TV is like a huge iPad or Mac, which can be seamlessly connected with other Apple products, and can also support touch operations, allowing users to easily make video calls or work.

Unfortunately, Apple eventually abandoned the project because it found that the TV market was not as promising as expected. Jobs wanted to change the TV industry, but the reality is that most people value price more than picture quality, and tend to choose cost-effective LCD TVs. TVs are also replaced much less frequently than smartphones.

Apple had produced multiple prototypes before the project was halted. The team not only discussed supply chain and cost issues but also developed an operating system that is extremely simple and easy to use. Although this dream did not come true, it is quite funny to think that somewhere in Apple’s corner, there may still be an oversized iPad-style TV that has never seen the light of day. This may be what Jobs had in mind, and maybe one day in the future, we can see its true appearance.

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