Ranking of domestic tablet shipments in the third quarter: Apple decreased by 8.6%, Huawei increased by 5.3%

The latest ‘China Smart Tablet Retail Market Monthly Tracker’ report data released by RUNTO highlights that domestic tablet shipments in the third quarter of 2024 reached a total of 7.131 million units, reflecting a 3.5% increase compared to the same period last year. Among these, online channels (excluding emerging e-commerce platforms such as Pinduokuai) accounted for 2.938 million units, representing 41.2% of total domestic tablet shipments, marking a year-on-year increase of 4.9%. Sales in this segment amounted to 8.45 billion yuan, showing a slight 0.5% growth.

Summer promotions, back-to-school discounts, and the continuous launch of new low- to mid-price products have all stimulated consumers’ desire to buy. Speaking of brand performance, the top four online sales in Q3 2024 will still be Apple, Huawei, Xiaomi and Honor, but the fifth position will be changed from Lenovo to iFlytek.

It is worth noting that Apple’s online sales share fell to 25.0%, a year-on-year decrease of 8.6 percentage points, and sales fell by 22.1%. The reasons behind this may be related to the weakening of its innovation capabilities, the unsynchronized development of global AI technology, and the rise of domestic brands, resulting in its gradually weakening influence in the Chinese market.

On the contrary, Huawei’s online market share increased by 5.3 percentage points to 20.3%, and sales increased by 41.3% year-on-year. This was due to the good performance of the MatePad 11.5″S and MatePad SE series. In addition, Huawei’s performance in physical stores is also quite eye-catching.

iFlytek, as the newly ranked fifth, saw its online sales increase by more than 40%, and its market share reached 4.1%, especially the hot sales of the learning tablet P30, which contributed a lot to it.
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