Lily Chemaa
MSI Notebook and AMD recently visited North China University of Technology to discuss the latest AIPC trends and how college students can benefit from AI opportunities. The event generated positive feedback from attendees.
Recently, MSI notebook teamed up with AMD to visit the campus of North China University of Technology to discuss and share with college students the trend of AIPC and how to seize the opportunities brought by AI. The event received positive feedback from everyone.
For college students, the launch of AIPC has also helped research and study in various disciplines such as advertising media, data science, machinery, electronics, engineering, etc.
MSI, a well-known PC hardware brand, is familiar to students interested in digital hardware. Vince, Marketing Director of the MSI Notebook Division in Greater China, shared that MSI has long focused on AI. The company has kept pace with technological advancements, introducing powerful notebooks with AI support. These notebooks cater to various users: from gaming enthusiasts to professional content creators, and even portable, high-efficiency models for business and productivity.
Maybe everyone is not very aware of the application of AI technology. For example, notebooks are systems composed of thousands of complex components. The traditional production process requires a large number of manual assembly lines to complete. Nowadays, AI is involved in the entire process from parts processing, assembly, quality inspection, and sealing, thus liberating manpower and greatly improving accuracy and production efficiency.
What is the difference between AI-powered MSI laptops? Putting aside the CPU and GPU that we are relatively familiar with, now more and more attention is being paid to it. The separately established neural network processor-NPU is called the key! Designed specifically for AI software application optimization, it can coordinate CPU and GPU for more efficient processing at lower energy consumption. Compared with network cloud AI, notebooks based on local offline AI capabilities are not limited to the network environment and have higher security and privacy.
TOPS computing power is the standard for measuring AI performance. Microsoft’s new Windows 11 AI+ PC sets industry standards. It, along with emerging AI software, has raised the performance demands for AIPC. At the event, attendees could experience powerful models like the Titan 18 Pro Ryzen Edition 2024, Jueying 16 AI+ Ryzen Edition 2024, and Monarch 16 AI+ Ryzen Edition 2024. All of these offer strong computing power.
AIPC can significantly boost learning and creativity. For example, Microsoft Windows’ real-time subtitle feature can automatically recognize audio and translate it into English. In the future, the feature will support more languages, including Chinese. This reduces the cost of communication across languages.
Additionally, desktop AI assistant software like Doubao AI can help search for answers and refine or summarize text efficiently.
MSI notebooks come with powerful AI features. MSI AI intelligent noise reduction uses multiple matrix microphones and advanced algorithms. This results in better noise reduction and clearer sound, making it ideal for video conferencing.
The AI intelligent engine optimizes performance by identifying the software in use. Unlike traditional notebooks with fixed performance modes, it adjusts settings like fan speed, lighting, and more. Whether you’re gaming, working, or in a meeting, the notebook adapts to different scenarios.Audio is more natural and smooth in daily life, bringing a more relaxed use experience.
For the many advertising and media student friends present, MSI has also continued to invest in college creative competitions. For example, it cooperated with the industry-renowned Golden Calf Award, attracting students from hundreds of colleges and universities to participate. Nowadays, the technological advancement and widespread use of AIGC have made the already inspired young people even more powerful.
The students are full of exploration of AI content, and AMD senior AI product manager Zan Zhongyang also shared more AI concepts and richer applications in simple and easy-to-understand terms. For the seemingly obscure concepts of “AI algorithm” and “NPU” processor, the essence behind it is actually reasoning. Through binary linear regression and the support of more data, we can deduce some answers we need.
The third-generation AMD Ryzen AI processor offers NPU computing power of up to 50 TOPS. It handles AI tasks more efficiently. The Ryzen AI 9 HX 370 chip, with 12 cores and 24 threads, powers new models like the MSI Jueying 16 AI+ Ryzen Edition 2024 and Monarch 16 AI+ Ryzen Edition. On-site demonstrations showcased third-party applications like Amuse. These tools help creators gain inspiration through AIGC output, which includes text-based, picture-based, and drawing-based images.
In addition to improving hardware AI performance, a wealth of software is also needed to implement it. AMD is working with independent software vendors (ISVs), large model manufacturers, and AIPC makers like MSI notebooks. They formed the China AI Application Innovation Alliance to expand AIPC and AI application markets. Currently, companies like Zhipu Technology, Yixin Technology, and AIPPT are gaining attention. In the next few years, there will also be an explosion of AI applications.
Through sharing and communication during the event, we can see that students still have a great demand for a high-performance AIPC. However, we also found that many students do not understand the national subsidy policy. The current subsidy discount of up to 20% is indeed a good time to start. In addition to e-commerce shopping, offline physical stores can also enjoy the preferential policies of national subsidies.
MSI notebooks have physical stores in Xidan Joy City and Shunyi Xinhaiyuntong Electrical and Furniture Mall in Beijing. These locations allow customers to experience and try out the products. They can also help you choose a notebook that suits your needs.
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