Sophia Windsor
[ Gearbest Technology News]According to the latest “China Monitor Online Retail Market Monthly Tracking” report released by Luotu Technology, from January to February 2026 (the Spring Festival period), the cumulative sales of China's e-sports monitor online public retail market (excluding e-commerce content such as Doukuai) reached 757,000 units, a year-on-year decrease of 31.5%; the sales volume was 930 million yuan, a year-on-year decrease of 24.6%; the average price rose to 1,225 yuan, an increase of 111 yuan from the same period last year.
The report pointed out that since the beginning of the year, the overall display market, including e-sports displays, has shown the characteristics of “scale pressure and structural optimization.” The main reasons for the decline in market size include the increase in memory chip prices pushing up the selling price of DIY computer hosts, which in turn affects monitor sales; the continuation of the overdraft effect and high base effect of consumer demand in the post-supplement era; and the short-term operating pressure caused by fluctuations in stocking during the Spring Festival holiday.
Despite the shrinkage of the market, the core position of e-sports monitors in the overall online market remains stable. During the Spring Festival, the sales penetration rate of e-sports products climbed to 67%, an increase of approximately 4 percentage points from the same period last year. In terms of refresh rate, the sales of products with specifications of 200Hz and above accounted for 60.7% of the online e-sports market, a significant increase of about 28 percentage points year-on-year. Among them, the performance of 240Hz specification products is particularly eye-catching, with sales share rising to 17%, surpassing 180Hz to become the mainstream refresh rate configuration in the e-sports market.
In terms of brand structure, competition during the Yuanchun promotion period is more intense. According to online data from Luotu Technology, the total sales share of the Top 10 brands was 69%, a decrease of 7 percentage points from the same period last year. Among leading brands, AOC leads the sales and sales rankings with its full product line coverage and all-scenario solutions; HKC ranks second in sales and third in sales through full-price segment penetration and multi-scenario layout. In terms of track segmentation, Titan Legion focuses on Mini LED technology, with a sales market share of 23%, ranking first in this field; ROG is deeply involved in the high-end OLED track, with technology premium and scene depth binding as its core competitiveness, ranking second in sales; Xiaomi ranks seventh in sales.
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