The 2024 Global Interactive Tablet Market Analysis Quarterly Report from RUNTO revealed significant insights into the global shipment trends of large-size interactive tablets. According to the report, global shipments of these devices reached 2.562 million units in 2024, marking a year-on-year decrease of 8.5%. The report indicates a distinct difference in the performance of interactive tablets across various sectors, with the commercial market experiencing growth while the education sector faced a decline.
Key Market Insights: Commercial and Educational Segments
Interactive tablets in education scenarios accounted for 65.2% of the global shipments, amounting to 1.67 million units. However, this segment saw a notable decrease of 16.7% compared to the previous year. In contrast, commercial scenarios saw a rise in demand, with shipments reaching 891,000 units, a year-on-year increase of 12.3%.
Regional Performance: China vs. Overseas Markets
The Chinese market remains a dominant player in the global interactive tablet industry, accounting for 47.7% of the worldwide shipments. While this is a decrease of 2.3% from the previous year, it remains better than the global average. On the other hand, overseas markets saw a larger drop of 13.5%, with varying performance across different regions. Markets in Central Asia, the Middle East, and Australia showed notable growth, while Africa, North America, and Europe experienced declines.
Challenges and Opportunities in Educational Applications
In the educational sector, China’s interactive tablet shipments amounted to 806,000 units, a decrease of 10.8% from the previous year. Both the average market price and total sales volume have been on the decline. Experts like Luotu Technology attribute this to internal consumption-based competition, which results from imbalances in supply and demand and excessive capacity allocation. Moving forward, product optimization and the integration of new technologies will be critical for the industry’s development. With the maturation of artificial intelligence and big data technologies, educational applications are increasingly moving towards intelligent and personalized solutions.
Brand Market Share: Leading Players and Trends
When it comes to brand dominance, overseas markets are led by companies such as ViewSonic, SMART, Promethean, and Newline, with ViewSonic holding the top spot at 12.3% market share. In the Chinese market, traditional heavyweights like Xiwo, Honghe, Hikvision, Hisense, and Andao continue to lead the charge, capturing 85.9% of the market share. It’s important to note that the number of long-tail brands in the educational interactive tablet sector has dropped significantly, with nearly 30% of brands exiting the market.
The Future Outlook: Growth in Commercial Applications
Although the global shipment volume of interactive tablets has declined, the commercial market is showing signs of counter-trend growth. This highlights the expanding role of interactive tablets in the digital transformation of businesses. The increasing demand for interactive digital solutions in commercial applications suggests that these devices will continue to play a pivotal role in industries beyond education.
In conclusion, while the global interactive tablet market is facing challenges, especially within the educational sector, there are emerging opportunities in commercial applications. The integration of advanced technologies and the continued focus on product innovation are likely to drive future growth in this dynamic market.
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